Reaching your audience

• you’ve got some money, a prototype, a business plan - let’s review those.
• who is the lucky customer #1 that you’re going to spear fish?
• who are your target customers
  • how are you going to reach them?
  • why will they give you money?
  • what’s in it for them?
  • what do you have to do to close a sale
  • have you counted the number of fingers and hands on your AI marketing materials?

We’re going to look first at how you define your audience, how you reach them and how to measure the effectiveness of your tactics. Neil Perkin has a book on how to do this at scale.