IBC2014 Pre-Awards: BT Sport Rocks the Red Carpet

iStock 000031000916MediumThe excitement is building for the IBC2014 Innovation Awards. The big show hasn’t even started yet, but Content Management nominee BT Sport is already turning heads on the proverbial red carpet.

The broadcast studio quickly made its mark on UK sports television after its official launch last summer. With three sports channels and an extensive digital-media offering from a state-of-the-art production center (built in the international broadcast center previously home to the London 2012 Olympic Games), interest has peaked.

BT Sport became the first UK broadcaster to adopt the Digital Production Partnership (DPP) file-based delivery specifications for all its internal and external productions, and it’s looking more and more like their leap into the future will land them on this year’s “best dressed” list. Funded by BBC, ITV and Channel 4, the DPP was formed by British broadcasters to help producers and broadcasters maximize the benefits of digital production. While the DPP rules that it will be required that all UK program makers deliver digitally using AS-11 as of October 15, 2014, the standards and practices proposed by the DPP are already being widely adopted across the British television industry. BT Sport was happy to blaze the trail.

For more information on the DPP deadline and what it means for the industry, check out our post, DPP deadline day – what’s all the fuss about?

After appointing Timeline Television as their service provider, BT Sport chose to work with AmberFin to turn their file-based delivery dreams into a reality. If you’re not already aware, AmberFin is both a supporter of the DPP initiative and a developer of a sophisticated family of AS-11 UK DPP-enabling products and systems. Timeline Television worked with AmberFin to integrate the company’s iCR software platform into BT Sport’s groundbreaking production center, which includes three studios – two of which can be configured into one 14,000-square foot studio claiming to be the largest LED-lit L-shaped studio in the world.

AmberFin provides high-speed file playback and transcoding resources as well as comprehensive standard conversion capabilities in BT Sport’s facility. In addition, AmberFin’s UQC (Unified Quality Control) technology combines the best of both automated and manual file-based QC to ensure high media integrity and quality as well as rapid turnaround of workflow material. Essentially, it’s making the whole process far more efficient.

BT Sport’s production center has been praised as forward thinking, innovative and efficient, so it’s no wonder the crowd favorite was shortlisted for IBC’s Content Management category. They’re certainly rocking the pre-awards show.

About the IBC2014 Innovation Awards

The IBC Innovation Awards are very highly regarded because they are unique. They honour not just new developments but the way they are used to solve a real world puzzle. They have to help a broadcaster or media company be more creative, more efficient or reach its audience better.

The IBC2014 Awards Ceremony will take place at 18:30 on Sunday 14 September in the auditorium at the RAI. See the full shortlist for the IBC2014 Innovation Awards here: http://ift.tt/1u1Yr58

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