A smart MAM approach rewards media monetization

Dalet Galaxy Logo 2014The challenge across the board for our industry is quite simply to be able to do more, do it better, and do it for less. The reality is that every customer is different and they have their own mix of these issues. So what everyone wants to hear as we approach IBC2014 is how they can work with open, modular, flexible solutions that enable them to do exactly what they want to do.

Regardless of media, whether for news, sports, radio, promos, archive and indeed every piece of content that passes through a facility, it is imperative to think in terms of freeing that content up to work better for you with addition of rich, consistently applied metadata. 

It requires a top-down business vision that recognizes the central role of fit-for-purpose enterprise asset management in enabling productivity for every output now and in future, of bringing archive into the heart of the business, and of unlocking the potential of all your content.

Metadata is the building block of asset management and essential not only for making content searchable, but for automating the crucial links between assets. A facility’s asset management system should be able to combine these different, complex asset models as well as the links between them in a way which is easily configurable to fit the user’s needs and which evolve over time as new distribution needs arise.

This will be a MAM that has the power to search, browse and exchange assets, and that has the scale to expand as production and business planning demands.

While many facilities will have installed an asset management system for a portion of their workflow, these systems are unlikely to have the capability to search for or relate files to one other in any efficient, integrated or meaningful way.

Furthermore the MAM needs to be integral with production, content preparation and distribution workflows. It should offer a core platform to drive the different workflows of sports, news, radio, promos and archive.

It should also be a MAM that is interoperable with third party hardware and software, compliant with industry standards and have the ability to easily import metadata from legacy systems.

Tailored to the needs of the broadcast and media industry, Dalet Galaxy unifies the content chain by managing assets, metadata, workflows and processes across different production and distribution systems from ingest to outgest and at various touch points in between.

Dalet’s commitment to developing agile solutions that leverage IT-based technologies means media organizations can scale and expand the system without the complications and added expense typical of proprietary products.

Organizations can host more workstations, more channels and more ingest while processing more content. The Dalet Galaxy MAM platform also scales in terms of workflows, having the ability to add on new workflows as new requirements arise.

The platform includes a complete suite of tools to facilitate every aspect of the workflow such as the Dalet Onecut Multimedia Editor. It onboards a suite of reporting tools to analyze system performance, and contributes a new benchmark in media quality courtesy of intimate integration with the Dalet AmberFin media processing platform.

Further tools for acquisition, compliance editing, media and essences handling are all available on Dalet workstations under global control of the Dalet Galaxy MAM.

Put Dalet in your program of must-see meetings at IBC and learn how broadcasters and production and post facilities are reaping the benefits of the Dalet approach to media monetization.

To learn more, see our Dalet Galaxy brochure with full details: http://ift.tt/1q17U5A.

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